Saregama partnered with StarMaker, a global leading social singing and karaoke app, to
launch a singing challenge that invited music lovers across India to perform celebrated
songs from Saregama’s catalogue and share their voices with a wider community of singers
and fans.
Held from August 27 to September 9, 2026, the campaign brought together Saregama’s
rich musical catalogue and StarMaker’s interactive singing community. Participants selected
designated Saregama songs in the StarMaker app, recorded their own renditions and shared
their performances on Instagram using #SingSaregamaOnStarMaker, tagging both
@saregama_official and @starmaker.official.account.
Each week, Saregama and StarMaker reviewed eligible entries and selected standout
covers for special recognition and promotion across the brands’ official social channels.
India Sang Along: Campaign Highlights
The two-week challenge brought together nearly 1700 participants from across India, who
reinterpreted songs from Saregama’s catalogue in their own voices and styles. From
heartfelt renditions of romantic classics to energetic takes on popular hits, the submissions
reflected the creativity, talent and passion of India’s singing community.
The campaign’s winning performance included:
– Winner 1: Raag Patel — “Hum Tere Pyar Mein”
//www.instagram.com/p/DX4KRCjT8Cn/
– Winner 2: Anushka Gautam — “Ek Pyaar Ka Nagma hai”
//www.instagram.com/p/Dc82y7_y2G9/
Giving Every Song a New Voice
The collaboration was built around a shared belief: music becomes even more meaningful
when people participate in it. The range of voices, interpretations and musical moments
made this event a celebration of both India’s musical heritage and its next generation of
performers.
Saregama’s catalogue carries songs and stories that have shaped India’s musical culture
across generations, languages and genres. StarMaker gives singers an accessible way to
perform, connect and share their creativity with a global community. By bringing the two
together, the #SingSaregamaOnStarMaker challenge created a space where celebrated
music could be rediscovered through the voices of today’s listeners.
“At StarMaker, we believe every music lover should have the opportunity to be heard.
Partnering with Saregama allowed our community in India to connect with songs they know
and love while bringing their own style to every performance. The creativity and passion we
saw throughout the challenge were truly inspiring, and we are proud to have helped these
talented singers share their voices with a wider audience.”
— Chloe Tan, Global Marketing Director of StarMaker
About Saregama
Saregama is one of India’s most recognized music and entertainment companies, with a
catalogue that spans generations, languages and genres. Through music, film, television,
live entertainment and digital experiences, Saregama continues to bring India’s creative
heritage to audiences while creating new ways for people to discover and enjoy
entertainment.
For more information, visit Saregama’s official website.
About StarMaker
StarMaker is a global singing and social entertainment platform where music lovers can sing,
record and share performances while connecting with a worldwide community. With an
extensive song library and interactive features, StarMaker helps singers of all experience
levels express themselves through music. Visit the StarMaker website to learn more.